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What is the Views and Clicks chart?

2 minutes read

The chart at the very top of the Links tab in your Linktreed admin shows your Lifetime Linktree Views. If you're a PRO user, it also shows your Lifetime Clicks along with unique views, views and clicks per day.

What are 'Views' and 'Clicks'?

Total Impressions- A view is every time your Linktreed is viewed. This could also be considered as how many times your Linktreed URL has been clicked.

For example, if 1 visitor lands on your Linktree once, that is counted as 1 view. If that visitor visits your Linktreed another 3 times, that is another 3 views which now equals 4 views.

If 100 visitors land on your Linktreed 2 times, then your views count will be 200.

Unique Impressions- A unique view is how many different times your Linktreed URL has been clicked.

For example, if 1 visitor lands on your Linktreed once, that is counted as 1 view. If that visitor visits your Linktreed another 3 times from the same device, it would still count as 1 unique view.


Total Clicks - A click is when a visitor clicks on one of your links. This chart shows the total amount of clicks across all of your links. For example, if a visitor of your Linktreed clicks on 3 different links, your clicks count on this chart will show as 3 . (You can see which links were clicked by opening the clicks chart on each of your links)

Unique Clicks - A unique click shows how many individual visitors have clicked on one or more of your Linktreed links.

For example, if 1 visitor clicks on 3 different links, your unique clicks count will increase by 1. 

What is 'CTR'?

CTR stands for Click Through Rate. It is a way to measure the performance of your links, by telling you the percentage of views that resulted in a clicked link.

If your CTR is 52%, then 52% of your views resulted in a click of one of your links.

CTR is calculated by dividing the number of clicks by how many views your profile has received. So if you have received 1,000 clicks and 2,000 views, your CTR would be 50% (1000/2000x100)

CTR on the Clicks and Views Chart

The CTR at the top of the chart, is your lifetime average CTR. That is your total lifetime clicks divided by your total lifetime views. You can aim to drive this number higher over time.

The blue line on the chart, represents your daily CTR. That is your total clicks for that day divided by the total views for that day. This is a great way to measure the performance of your links on a daily basis.

If you have any questions, please contact our customer support team emailing [email protected]

Last updated on: 14 December, 2020